When investing in your real estate business, you will need to invest in the marketing aspect of the business. You will have to reach out to your wider target market in various ways that will be practical and reliable. There are many marketing strategies and ideas you could use to maximize advertising and selling out of your real estate business.
We are going to look at some of the outstanding marketing ideas you should have in mind when venturing into the real estate business so that your business may thrive for a long time.
Create Social Media Accounts for the Business
You may already be having your social media accounts before venturing into the business. However, you must separate your accounts from the business ones so you can create separate business accounts on all your social media platforms. Doing this helps to promote professionalism and put your business in an ideal position to reach a more significant number of people, thanks to the optimization of sponsored business accounts.
Add Sharing Options to your Website
On your business website, your clients may need to share information and pictures of the houses you are selling to their friends as a referral. Therefore, it is your responsibility to ensure that your happy customers have an easy time sharing images by adding the options linking your page to social media pages and emails.
Hire Professional Photographers
This is one of the critical aspects of marketing your real estate business that you should concentrate in. A successful real estate business will demand that you take perfect pictures of your houses that display every inch of quality in those houses. Having low-quality photos will lower the interest of potential customers in even the best of properties.
Therefore you should hire a professional photographer with experience in photographing homes and architecture or an agency like Real Estate Photography Gold Coast to take care of your photography needs.
Use Video Ads in your Website and Social Pages
Video advertisements create a virtual tour in your potential clients’ heads, making it easier for them to decide whether to continue the purchases. A great video showcasing the interior design of your houses on sale, the sizes of each room and the quality of furniture you have in the fully furnished houses, makes it cheaper and more comfortable for your potential clients to make decisions. An attractive video add may push more customers to come and pay a physical visit to be able to finalize the deal of the house they already have a virtual picture of in mind.
Choose a Mobile-Friendly Website Design
A majority of internet users (over 80%), access their favorite websites using mobile phones. So if you want to reach this majority, you have to create a website that is easily accessible to them. Professional Web designers will propose a responsive web design that allows mobile phone users to access and navigate through your site without having to zoom in or out for clear visibility.
Choosing a web design that fits all users will help you retain many people who visit your site as compared to a design that works perfectly only on some devices.
Narrow the Niche
As your business grows, the competition also increases, and it threatens to edge you out of business. You should find a specific group of customers to focus on as time goes by so that you may stand out as the only service provider in that niche. For example, you may consider concentrating on homes for families with kids or homes for bachelors, bachelorettes, and the elderly.
The idea of offering specific houses for some groups in society makes your real estate business remarkable and unforgettable in the minds of those visiting the internet searching for homes.
Host Free Seminars for Home Buyers
Hosting seminars for home buyers lets you showcase what you have on offer for your buyers. It also gives you a platform to enlighten them on the home, buying plans, and mortgages that may benefit them if they choose to do business with you. Such seminars are also great platforms for one-on-one interaction with your customers, building trust with your company.
Creating such a relationship will go a long way into your future together in business. Such customers are highly likely to refer other customers and even bring them along in the next seminars.
Optimize on Branding
Dish out branded items such as caps, pens, umbrellas, t-shirts, and many more to people gathered in local events such as sports and fundraisers to help you spread your business name. When people get to interact with your free goodies, the potential home buyers might take a further step to visit your premises or give you a call for business talks.
Include Clients’ Testimonials on your Site
When new people visit your site and have a glimpse of what you are offering, the next important part they run to is the testimonial section. It will be a great undoing for you if your web page lacks this vital section. A testimonial proves to the potential client that real people bought your houses and had a great reward for their money. It builds the new client’s trust in your business and pushes them into taking the next step of contacting you for a business deal.
Keep in Touch with your Customers
It does not matter how long ago your client last set foot on your premises after making a house purchase. Keep calling and emailing them frequently to keep the relationship alive as these clients are also your live marketing resources. The one or two check-up calls you to make to them in a month could help them remember you anytime a friend or relative wants to buy a house and quickly refer you to them.
The real estate business is social, and you will need to go social to get to your target market. Therefore, you must focus on maximizing how to attract as many clients as possible to your business with the available resources.